The reason for this setup was for commercial applications, though Michael Bridwell, DPI's Director of Marketing, did something similar at CEDIA Expo 2012 as well. Since this was a residential tradeshow, DPI had a few dedicated dark theaters in its exhibit, though the point still got across with several screens remaining out in the open, including a 214" centerpiece from Stewart Filmscreen.
According to a statement from Birdwell, "We're having that ambient light discussion with dealers like we did at InfoComm. Some of the guys here are picking up light commercial jobs, but this is the first time the entire channel has gotten to see this layout."
The ambient light angle was a good move for DPI for many reasons. For one, it was demonstrating new products with increased brightness across the board. Some of the major highlighted products included the HIGHlite 330-3D and the dVision LED projectors, both of which were being featured in the dedicated rooms as well.
The HIGHlite 330 was being displayed as a unit that delivers high brightness 3D from a 3-chip projector for a fraction of the cost . In addition to that, it was being touted as a counterpart to the lower-rung Titan projectors and is priced at $29,995, which is nearly 60% of the cost of an entry-level Titan. What's more is that this device is also 3D capable and can produce 2,900 to 3,000 lumens in 3D or 4,500 lumens in 2D.
The dVision LED model, which is already available for purchase, features the same chassis as the dVision Scope and natively switches from 16:9 to 2.35:1 without the need for an anamorphic lens. The Scope and LED models were working hard at the booth, both also being featured in the dedicated theaters. DPI's entire lineup of LED models, which are priced between $12,995 and $39,995, received a brightness boost with the dVision LED displaying the highest brightness at 1,100 lumens.
Source: CEPro - Digital Projection Raises Bar on 3D, LED Projectors