This projector also features space-saving and glare-less short throw technology crafted by Sony. What this means is that this projector is perfect for use in the home or other industries that find short-throw projecting a necessity. In addition to that, this technology allows the VPL-BW120S to project images of up to 100 inches diagonally from a distance of only 4 feet away. As a point of reference, a typical projector requires around 14 to 15 feet of distance from the screen or wall it is projecting on.
The VPL-BW120S also comes with a brightness of 2,600 lumens, allowing you to experience a clearer projection in a variety of lighting settings, just like you would with a normal television. This saves you from having to constantly pull the blinds on your windows or hang sheets or blankets to block out the sun if you want to watch something in the daytime. What's more is that this device also features rich color reproduction along with a high contrast ratio and a 12-bit gamma correction for smooth color gradients.
According to Head of Marketing for B2B Products and Solutions at Sony Professional Solutions MEA Hidenori Taguchi, "We have seen great interest from consumers to replicate theater-like experiences in their homes; however, what hindered this move was the expense involved in such a replication as well as the aesthetic barriers of placing projectors in a living room. We expect the VPL-BW120S to be well received by this audience as it is designed to ensure that families and friends enjoy clear projection without compromising on clarity, space and energy efficiency. With Sony's VPL-BW120S, families will not have to arrange their living arrangement around the projector - but instead can easily fit the projector into their existing living arrangement."
It is expected that the new VPL-BW120S short-throw projector from Sony will hit store shelves at the end of August, which is in about four days, so be on the lookout for this device if you are considering going the projector route for your home entertainment solution.
Source: ITP.net - Sony releases new home projector